Head to head
Apple iPhone 17vsGoogle Pixel 10
The short answer
Choose the Pixel 10 for typical brightness, HDR brightness, battery capacity and battery life per charge. Choose the iPhone 17 for more base storage and Geekbench 6 CPU score. The Pixel 10 is £100 cheaper at UK RRP (£699 against £799). The Pixel 10 gets security updates until August 2032; Apple publishes no date for the iPhone 17, and its record with retired iPhones points to 2032–2036, our estimate, not Apple’s. On that estimate neither clearly gets them for longer.
- Released
- 2025-09-19endoflife.date, retrieved 2026-08-20
- Price
- £799Apple UK store, retrieved 2026-08-20
- Security updates until
- Not published by the makerendoflife.date — iPhone, retrieved 2026-08-20
- Released
- 2025-08-28endoflife.date, retrieved 2026-08-20
- Price
- £699Google Store UK, retrieved 2026-09-11
- Security updates until
- 2032-08-01endoflife.date — Pixel, retrieved 2026-08-20
2 wins for iPhone 174 wins for Pixel 104 gaps borderline0 differences you won’t notice£100 apart at RRP
Verdict: Pixel 10 ahead on 4 rows, iPhone 17 on 2 rows
On the makers’ figures and the named third-party sources, the iPhone 17 wins on storage (base) (256 GB against 128 GB) and Geekbench 6 (CPU, multi-core) (8,276 against 5,397, both from Geekbench Browser); the Pixel 10 wins on typical brightness (2,000 nits against 1,000 nits), HDR peak brightness (2,000 nits against 1,200 nits), battery capacity (4,970 mAh from the maker against 3,692 mAh from GSMArena) and battery per charge (49.38 h against 41 h). 4 gaps are borderline, differences most people would not notice: weight (177 g against 204 g) for the iPhone 17, RAM (12 GB from the maker against 8 GB from GSMArena) for the Pixel 10, fast charging (40 W against 30 W) for the iPhone 17 and wireless charging (25 W against 15 W) for the iPhone 17. Both state the same display size, refresh rate, peak brightness and battery lifespan. The other 35 rows have no threshold or no direction to judge by, so nobody wins them.
True to scale
Outlines from each maker’s published dimensions, drawn to scale. Corner rounding is our drawing convention, not a measurement.
Specifications
A win is marked only where the figures can be ranked and the gap is one you could notice. A row the site has no threshold for says whether the two differ, and that it is not ranking them. = marks the same figure on both, ≠ not ranked a difference with no ranking. Every figure carries its source.
Body
Display
Platform
Memory
Camera
Battery
Connectivity
Benchmarks
2 attributes neither phone has a sourced figure for
Google Mobile Services · AnTuTu benchmark. Rows appear as sources are cited — a gap in our data, not a statement about either phone.
Questions
Is the iPhone 17 better than the Pixel 10?
On the figures, neither is better overall: the iPhone 17 wins on storage (base), 256 GB (Apple UK) against 128 GB (Google) and Geekbench 6 (CPU, multi-core), 8,276 against 5,397 (both Geekbench Browser); the Pixel 10 wins on typical brightness, 2,000 nits (Google) against 1,000 nits (Apple UK), HDR peak brightness, 2,000 nits (Google) against 1,200 nits (Apple UK), battery capacity, 4,970 mAh (Google) against 3,692 mAh (GSMArena) and battery per charge, 49.38 h against 41 h (both EU energy label). Every other row is borderline, too close to notice, or not ranked.
Which has the better battery?
The Pixel 10, by a gap you’d notice: battery per charge, 49.38 h against 41 h (both EU energy label). The Pixel 10, by a gap you’d notice: battery capacity, 4,970 mAh (Google) against 3,692 mAh (GSMArena).
Which is lighter?
The iPhone 17 is lighter, narrowly: weight, 177 g (Apple UK) against 204 g (Google), a borderline gap most people would not notice.
Which has the brighter screen?
Neither: both state 3,000 nits for peak brightness (Apple UK and Google). The Pixel 10, by a gap you’d notice: typical brightness, 2,000 nits (Google) against 1,000 nits (Apple UK). The Pixel 10, by a gap you’d notice: HDR peak brightness, 2,000 nits (Google) against 1,200 nits (Apple UK).
Which gets updates for longer?
The Pixel 10 gets security updates until August 2032; Apple publishes no date for the iPhone 17, and its record with retired iPhones points to 2032–2036, our estimate, not Apple’s. On that estimate neither clearly gets them for longer. Sources: dates from endoflife.date; Apple’s record from endoflife.date and Apple security releases.
Which is cheaper?
The Pixel 10 is £100 cheaper at UK RRP (£699 against £799). Prices from iPhone 17: Apple UK store; Pixel 10: Google Store UK.
Other comparisons
The pairs a buyer of either phone would also weigh. Any two phones in the catalogue can be compared from the chooser.